You’ve never seen a watch like this.
With the new Always-On Retina display, you always see the time and your watch face
It can be customized
any way you like.
Choose a case and pair any band in the Apple Watch Studio.
With materials you’ll love.
Aluminum, stainless steel, titanium, or ceramic? It’s your call.
This watch has apps to keep an eye on your heart.
Get a quick read on your heart rate, or check your heart rhythm with the ECG app.1
And tells you when things are getting a little loud.
The new Noise app alerts you when decibels rise to levels that can impact your hearing.
And lets you track your cycle with a tap.
The new Cycle Tracking app makes it easy to log information about your menstrual cycle.
This watch helps you crush your fitness goals.
With advanced workout metrics, GPS, and water resistance to 50 meters, it’s made for all the ways you exercise.
And motivates you to move, exercise, and stand.
The Activity rings track your progress and inspire you to sit less, move more, and exercise every day. You can even compete with friends in challenges.
And streams your favorite 60 million songs.
Listen to the entire Apple Music library, not to mention podcasts and audiobooks.2
This watch has a great sense of direction.
With a compass and ground elevation, it’s made for life’s twists and turns, and ups and downs.
It gets apps in a snap.
The App Store is now on your wrist, so you can find and download the latest apps in seconds.
And lets you go without your phone.
With cellular you can call from the trail, text from the surf, or stream music from the slopes. All with just your watch.
And pay for stuff, fast.
Get your morning coffee. Send money to a friend. Do it instantly and securely with Apple Pay.
And talk the ear off Siri.
Search a topic online, identify a song with Shazam, start a workout, or lower the shades.
Did we mention this watch tells time?
With more than a hundred watch faces and infinite ways to personalize them, there’s never been a watch like this.